Many home improvement companies have been slow supplementations any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers doors and windows have chosen to weather the storm by trying to expenses rather than investigate new solutions. The market is beginning to change though, mainly due to quantum leaps in technology, composite door manufacturing as a prime example.
Composite doors are recognised as being superior to standard UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming favored choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice as well as that when faced using a choice of a new family saloon or some sort of Rolls Royce for about the same price, the choice, for many, is outstanding!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups hence there is no was delighted to answer the call for your house improvement company in Devon that has for quite a few years been retailing UPVC windows and doors. They were interested in selling composite doors given that the demand for them amongst local residents was growing quickly.
The principal cause this was numerous that the big boys in the renovating industry, the market leaders in fact, had began selling composite doors recently and had positioned these products in the top of their price range, reflecting the superiority of composite over UPVC doors.
The first problem was the price switching the main focus of door retailing to a composite doors range and away from UPVC, which is what all of rivalry was announced were offering. Entering into the fast growing composite doors market seemed a good move but you won’t of outfitting a showroom was high. So the first thing we did would have been to get onto Google, find out who the players were in composite door manufacturing and supply and then placed both of them to the test.
Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There gave the impression to be little distinction between the door manufacturers here as nearly every one of those approached had many years expertise in the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to call that with enhancing British Standards in the composite manufacturing industry, the manufacturing processes were extremely very.
Where some companies fell down though was when we asked them the money they were going total to help us to sell goods. The lack of marketing support, knowledge and training was truly shameful, indicative of your slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus long term investment for market share has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to luster. The ones that we chose as suppliers were easily recognisable as companies that placed heavy emphasis on customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.
The simple test we put would be to see which door manufacturers would help us to stock a showroom with sample products, provide point of sales materials and help us to obtain the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that always be cost several thousand pounds to outfit a new showroom and get initial customers, when i was going to be ordering from food with caffeine . suppliers for years, so why whenever they not share as start-up cost?
There were half a dozen companies that were willing to help, either by proving a ‘credit’ on your cost of product samples or by simply proving samples free of charge. Two companies totally outshined the rest and my Devon-based door supplier has signed up with both of them:
Door-Stop International, tipped by many to get to be the market leader in the longer term had obviously done their homework and provide cutting-edge technology such as an own-brand website which retailers can use for in-home demonstrations as well as advertising tool. This blog has a design feature that allows potential purchasers to pick the style, colour and furnishings for their ideal door and the web site shows the finished design and price instantly, even including a respectable ordering place.
Nick’s Building Supply
11100 Broadway, Crown Point, IN 46307, USA